Maintain an annual (and rolling quarterly) release communications plan that coordinates what NSWERS is releasing (reports, dashboards, platform features, datasets, guidance) with how it will be communicated (release notes, one-pagers, FAQs, demos, training assets, press-ready language where appropriate) and when (aligned to the analytic calendar and product roadmap). Define a repeatable workflow for content drafting, review/approvals, accessibility checks, and distribution; include a release readiness checklist (messaging, documentation, training/support readiness); and define post-release measurement (awareness, usage lift, support demand, and stakeholder feedback).