Archive for April 14th, 2026

Establish and maintain segmented, up-to-date communications and distribution lists organized by audience (e.g., partner leadership, legislative contacts, institutional analysts, media, public subscribers). Define ownership, update cadence, and quality standards for each list. Ensure lists are ready to support rapid product releases, announcements, and targeted outreach aligned to the stakeholder outreach plan (1.3.1.2) and release communications […]

Hire dedicated communications and marketing staff as demands evolve to strengthen how NSWERS translates data into clear, compelling messages for diverse audiences.

Define a three-year framework of success measures (e.g., responsible data use, first-in-mind awareness, policy hub maturity, partner time/cost savings, unique value delivered, common knowledge base contributions) and review annually with governance bodies to guide improvements and resourcing.

Maintain an annual (and rolling quarterly) release communications plan that coordinates what NSWERS is releasing (reports, dashboards, platform features, datasets, guidance) with how it will be communicated (release notes, one-pagers, FAQs, demos, training assets, press-ready language where appropriate) and when (aligned to the analytic calendar and product roadmap). Define a repeatable workflow for content drafting, […]

Maintain an annual outreach and relationship plan that defines who NSWERS will engage (priority audiences and named stakeholder groups), why (purpose tied to awareness, trust, and adoption goals), and how (channels such as briefings, partner visits, convenings, office hours, newsletters, and direct outreach). The plan should map outreach to legislative, budget, and partner planning cycles; […]

Develop a toolkit of messaging, slides, one-pagers, FAQs, and partner-facing explanations tailored to key audiences (partners, legislators, agencies, public) and aligned to role clarity and privacy safeguards.